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Product Licensing Companies: How to Choose the Right Partner for Your Invention

June 16, 20253 min read

Product Licensing Companies: How to Choose the Right Partner for Your Invention

Not All Licensing Companies Are Created Equal

If you've invented something and want to license it, chances are you've searched for "product licensing companies." But here's the truth: not every company is built to serve you, the independent inventor. Some make big promises but offer little support. Others are built for corporate deals, not everyday creators.

In this guide, we’ll show you what product licensing companies actually do, how to evaluate them, and why companies like Own My Ideas are designed specifically for solo inventors looking to commercialize their product ideas.

What Do Product Licensing Companies Do?

Product licensing companies act as a bridge between inventors and businesses that want to manufacture, market, and sell new products.

Their Typical Roles Include:

  • Helping inventors protect their IP

  • Creating pitch materials (sell sheets, presentations, demos)

  • Reaching out to potential licensees

  • Negotiating royalty deals and licensing terms

  • Offering legal, branding, or commercialization support

Some are full-service. Others only assist with select parts of the process.

Signs of a Reputable Licensing Company

When evaluating potential partners, here are some key things to look for:

1. Transparent Process

They clearly explain what they do, how they help, and what the timeline looks like.

2. Industry Experience

They've helped similar types of products or industries (consumer goods, gadgets, home, fitness, etc.).

3. Clear Pricing or Terms

No vague fees or hidden upsells. You know exactly what you’re paying for.

4. Real Success Stories

They can show examples of past inventor deals, licensing wins, or ROI.

5. Focused on Inventor Success

They aren't just consultants; they actively help move your idea forward.

Red Flags to Watch Out For

  • "Guaranteed deals" (licensing can’t be guaranteed)

  • No clear IP protection guidance

  • Pushy upsells or generic packages

  • No track record of real inventor success

Why Inventors Choose Own My Ideas

Own My Ideas is a licensing support company built around you, the independent inventor. Here's how we stand out:

  • 8+ years in business with an A+ BBB rating

  • Full licensing outreach services

  • Patent commercialization support

  • Market pitch material creation

  • Transparent, supportive process from idea to licensing deal

We don’t just offer advice—we roll up our sleeves and help.

FAQs: Working With Product Licensing Companies

  1. Do licensing companies take ownership of my idea?
    Reputable ones don’t. You keep ownership and grant them rights to license it.

  2. How do these companies make money?
    Some charge upfront fees for services, while others take a percentage of royalties. Own My Ideas offers a mix depending on the service tier.

  3. Can I license an idea without a patent?
    Technically, yes—but it's risky. We recommend at least a provisional patent before starting outreach.

  4. How long does licensing take?
    It varies. Most deals take 6–18 months from start to signed agreement.

Choosing the Right Partner Can Make or Break Your Invention

Finding the right licensing partner isn’t just about speed—it’s about trust, strategy, and execution. Work with a company that understands what it's like to be in your shoes and has a clear plan to help you succeed.

Ready to License Your Idea With Confidence?

Let Own My Ideas help you move from concept to licensing deal. We bring the relationships, strategy, and experience to help you monetize your invention without going it alone.

Submit Your Idea or Schedule a Free Consultation to get started.


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